Pricing
Published, in pounds, on the website.
No quote, no sales call, no minimum term, and no pricing that depends on how much you look like you can afford. What it costs is on this page.
These prices are provisional and billing is not switched on. You cannot be charged today, and nothing on this page is an offer. We are publishing them now because deciding what something costs by asking how much you look like you can afford is the practice we are trying to avoid.
Free
Free
for ever
Trying it out, or a side project that stays small.
- One app
- 100 links
- 1,000 link clicks a month
- Live and test environments
- UK data residency
Starter
£19
per month, excluding VAT
One app in the App Store, with real users.
- Three apps
- 1,000 links
- 25,000 link clicks a month
- Live and test environments
- UK data residency
- Email support
Growth
£49
per month, excluding VAT
A small team shipping several apps.
- Ten apps
- 10,000 links
- 150,000 link clicks a month
- Live and test environments
- UK data residency
- Email support
- Team members with roles
Scale
£149
per month, excluding VAT
Enough traffic that a per-click price would sting.
- Unlimited apps
- Unlimited links
- 1,000,000 link clicks a month
- Live and test environments
- UK data residency
- Email support
- Team members with roles
Every plan, including the free one, gets live and test environments, two-factor authentication, teams with roles, and UK data residency. We do not put security behind a paywall.
What is in each plan
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
| Monthly price | Free | £19 | £49 | £149 |
| Apps | 1 | 3 | 10 | Unlimited |
| Link clicks a month | 1,000 | 25,000 | 150,000 | 1 million |
| Live and test environments | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| Team members with roles | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| Two-factor authentication | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| UK data residency | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| Email support | Not included in Free | Included in Starter | Included in Growth | Included in Scale |
Questions about pricing
- What counts as a click?
- One resolution of one of your links by a real visitor. Requests we can identify as bots and link previews — the fetches Slack, WhatsApp and others make to build a preview card — are not intended to count against your allowance. Nothing is metered today because link creation is not built yet.
- What happens if I go over my allowance?
- Your links keep working. We will not break a link that is printed on something physical because a month was busier than expected. The exact behaviour beyond the allowance is not settled and will be documented before billing is switched on.
- Is VAT included?
- No. Prices exclude VAT, which is shown separately at checkout and on every invoice. UK VAT is charged where applicable.
- Can I be charged today?
- No. The checkout is built and it is switched off: this deployment has no live payment keys, so there is no card form to reach and no mechanism by which money could be taken. The plan limits below are enforced now — apps, links and the click allowance — so the free plan is a real plan rather than everything being unlimited until we start charging.
- Do the test environment and its links count towards my allowance?
- No. Test is for testing. Links and keys created there are separate from live and are never billed.
- Is there a free plan, and does it expire?
- There is, and it does not. One app and 1,000 clicks a month, with live and test environments and two-factor authentication included. No card is required to create an account.
Anything not answered here, write to [email protected]. A person reads it.