Pricing
What each plan costs, and what it includes.
Every price is on this page, and it is the same price for everybody. Pick the plan that fits what you are shipping; there is no minimum term, and you can move between plans as your traffic changes.
Free
Free
for ever
Trying it out, or a side project that stays small.
- One app
- 100 links
- 1,000 link clicks a month
- Live and test environments
Starter
£19
per month
One app in the App Store, with real users.
- Three apps
- 1,000 links
- 25,000 link clicks a month
- Live and test environments
- Email support
Growth
£49
per month
A small team shipping several apps.
- Ten apps
- 10,000 links
- 150,000 link clicks a month
- Live and test environments
- Email support
- Team members with roles
Scale
£149
per month
Enough traffic that a per-click price would sting.
- Unlimited apps
- Unlimited links
- 1,000,000 link clicks a month
- Live and test environments
- Email support
- Team members with roles
Every plan, including the free one, gets live and test environments, two-factor authentication and teams with roles. Nothing that protects your account is reserved for a higher plan.
How you start
Create an account and you are on the free plan — One app, 1,000 clicks a month, both environments, no card. The limits are enforced from the first day, so what you build against is the real thing rather than an unlimited trial that changes shape later.
When you need more than the free plan allows, write to [email protected] and we will raise your limits to fit what you are doing. There is no call to sit through and nothing to negotiate — the prices above are published so you can see what a plan costs before you ever write.
What is in each plan
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
| Monthly price | Free | £19 | £49 | £149 |
| Apps | 1 | 3 | 10 | Unlimited |
| Link clicks a month | 1,000 | 25,000 | 150,000 | 1 million |
| Live and test environments | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| Team members with roles | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| Two-factor authentication | Included in Free | Included in Starter | Included in Growth | Included in Scale |
| Email support | Not included in Free | Included in Starter | Included in Growth | Included in Scale |
Questions about pricing
- What counts as a click?
- One resolution of one of your links by a real visitor. Requests we can identify as bots and link previews — the fetches Slack, WhatsApp and others make to build a preview card — do not count against your allowance. Clicks in the test environment never count.
- What happens if I go over my allowance?
- Your links keep working. We will not break a link that is printed on something physical because a month was busier than expected. If you are consistently above your allowance we will write to you, and we can raise your limits to fit what you are doing.
- What if I need more than the free plan allows?
- Create an account, which puts you on the free plan, and write to [email protected] when you need more than it allows. Tell us what you are doing and we will raise your limits to fit it — there is no call to sit through. No card is taken to create an account, and the plan limits are enforced from the start, so the free plan is a real plan rather than everything being unlimited.
- Do the test environment and its links count towards my allowance?
- No. Test is for testing. Links and keys created there are separate from live and are never billed.
- Is there a free plan, and does it expire?
- There is, and it does not. One app, 1,000 clicks a month, with live and test environments and two-factor authentication included. No card is required to create an account.
Anything not answered here, write to [email protected]. A person reads it.